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Loading ...Widely considered to be one of the greatest bodyboarders on the planet, Jack “da Rippa” Lindholm needed a web site and supporting advertising to help him sell and promote his line of custom bodyboards and accessories. Aside from Jack’s legendary status, he is a joy and an enigma to watch in the water as he gracefully and expertly finds the perfect line on every wave.
This web site attempts to capture some of that grace and beauty while still harnessing the raw power of the ocean. Featuring a large photo of Jack on a Tahitian bomb and an artistic poster I designed, the home page intends to awe and inspire visitors.
Jack needed a simple and effective device to allow potential customers to choose their custom boards, so I developed a form that automatically updates the colors of the bodyboard’s deck, rails, and bottom in real-time. This tool helps visualize color choices so the customer knows what their choice will look like before ordering.
Also implemented was a photo gallery that showcases some of Jack’s accomplishments in the water.
I also designed several magazine advertisements that were featured in various bodyboarding magazines to help promote his new business.
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